What is MarketMuse?

MarketMuse is an AI-powered software designed to help content teams create and optimize content strategies. It identifies high-value topics, analyzes competitor gaps, and provides personalized content plans to improve search rankings and leverage existing topical authority.

Top Features

• Topic Authority: Analyzes your content inventory to identify high-value topic clusters and quick wins.
• Competitor Gaps: Finds overlooked content opportunities in competitors’ strategies.
• Personalized Difficulty: Assesses the ease or difficulty of ranking for specific topics.
• Content Plan: Generates a personalized roadmap for content creation and updates.
• Optimize: Provides recommendations for improving content structure, expertise, and depth.
• Link Recommendations: Helps craft ideal content clusters and improve reader journeys.
• Quality Analysis: Ensures content is expert, comprehensive, and well-structured.

Pricing

MarketMuse offers a free trial for users to explore its features. Specific pricing details are not explicitly mentioned on the website, but users can start their free trial to access the platform’s capabilities.

FAQs

• Who uses MarketMuse?
  Brands, publishers, agencies, SEOs, content strategists, editors, writers, and digital/content managers.

• Is this actually an AI solution?
  Yes, MarketMuse has used AI for over ten years, combining proprietary and open-source algorithms to analyze content.

• Do you manage my content like a CMS?
  No, MarketMuse creates a content inventory but does not replace a CMS.

• Will you write content for me?
  No, but the Optimize application includes generative AI to assist in content creation.

• Why choose MarketMuse over other platforms?
  MarketMuse uses proprietary AI, offers cluster analyses, and streamlines research, making content decisions faster and more effective compared to traditional keyword research tools.