Automata is an AI-powered content repurposing tool that allows users to transform videos into blogs, blogs into Twitter threads, and other content into 150+ other output types. With the Light Repurposer plan, users can pay-as-they-go to access platform-specific writing styles, content repurposing templates, and repurpose content from 1hr+ YouTube videos. The Power Repurposer plan includes all the features of the Light Repurposer plan, plus 50 credits per month for repurposing content and access to content repurposing autopilot. Users can also customize their writing style and content analysis.

One of Automata's key features is content creation on autopilot. The tool monitors a user's YouTube channel or blog feed and generates repurposed content, such as social media posts and summaries, as soon as content is published. Additionally, Automata offers parallel content creation to help users create dozens of pieces of content in the same amount of time it would take to create one. Users can also select a writing style for each channel and utilize an AI engine connected to their marketing knowledge base to repurpose old content.

Automata helps users publish more consistently across all channels, intelligently re-use, recycle, and repurpose content to create an automated content machine. Users can unlock more value from each piece of content by delivering insights across every channel, publishing more consistently with autopilot, delivering thought leadership, sharing insights rather than just links, and unlocking value from long videos and large PDFs. The tool also provides free resources on how to repurpose and distribute content, news about AI tools for marketers, and more.

Automata's users include enterprise marketers, executive coaches, and content creators who appreciate the platform's ability to quickly repurpose marketing assets for distribution without creating new content. With Automata, users can increase their content output and reach a wider audience using a variety of output types.