By implementing a system to unify and categorize all feedback automatically, businesses can streamline their process for organizing and analyzing customer input. This allows them to prioritize feedback more effectively and focus their efforts on building products or services that truly matter to their customers. By identifying common themes or trends in the feedback, companies can make informed decisions on what changes or improvements to implement. This not only helps in addressing customer needs and concerns more efficiently, but also enhances overall customer satisfaction and loyalty. Additionally, by automating the feedback categorization process, businesses can save time and resources that would otherwise be spent manually sorting through feedback data. Ultimately, building what matters to customers results in a more successful and sustainable business model.