The website offers a wide range of Apple products including Mac, iPad, iPhone, Apple Watch, AirPods, TV & Home, and more. Users can shop for the latest devices, accessories, and explore special stores for refurbished products, education, business, veterans, and military. The site provides quick links for finding stores, order status, Apple Trade-in, and financing options.

Users can explore various Apple products in detail, compare different models, and find support information for Mac, iPad, iPhone, Apple Watch, AirPods, and more. The website also offers information on the latest software updates, apps by Apple, and compatibility with other Apple devices.

In addition to hardware products, the site features entertainment options such as Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, and Apple News+. Users can access a variety of content and services through the Apple ecosystem.

One of the unique offerings of the site is the AI Personas & Characters app designed for iPad. The app allows users to engage in immersive conversations with legendary figures and bespoke personas crafted for every mood and moment. Users can chat with historical figures, entertainers, motivational coaches, and more, in various languages. The app provides a secure and private platform for AI-powered interactions with end-to-end encryption for user privacy.

Overall, the website serves as a one-stop shop for all things Apple, offering a comprehensive range of products, services, and entertainment options for users to explore, compare, and purchase. The addition of the AI Personas & Characters app adds a unique and interactive dimension to the Apple experience.